Gone are the days where people used simple and crude ways to pass messages. The early man may have been accustomed to letters and trips to the post office, but today’s man is very different. Technology has swooped in and taken control of all our communication services! Here are the newsletters for musicians and bands or labels.
As more and more people are becoming attached to their smart phones it is a great opportunity to use this to your advantage. Email marketing is the best tool to do this. As the name suggests, it simply means that you get a way to communicate with your fans through email. Don’t discard it yet; because it’s super powerful!
First and foremost, email marketing provides a way to market and sell and promote your music.
As a musician, how cool is that? You have a list of email addresses ready to hear what you have to say whether it’s an announcement of a new album or tickets to an event. In point of fact, mailing lists have proven to be one of the main ways to bring in sales. Of course, given the fact that loyal fans are eager to be the first to hear your new music, it is more likely that an email delivered straight to their inboxes will have a heavy influence in buying your music. Studies have proven that people are more likely to pay or buy something if they are in a mailing list related to it. So your fans will be more than excited to get your next album that you talked about in the newsletter. Send your first newsletter today with Artglider Mail Engineer!
Having contacts of your fans puts you in the driver’s seat.
Another cool thing about email marketing / sending newsletters is that the musician or band owns the list of email addresses. Unlike social media, email marketing ensures that you have the control over your data. The data collected on the mailing list are yours and therefore they are safe with you. Besides, social media profiles show your updates to a limited number of people therefore in reality it never maximizes your potential to reach all your fans.
You can get the data work for you.
Now since you know that email marketing makes you own the list of your fans, how can you use this data? Email marketing ensures that you can analyze this data to know your market. For example, if most of your fans are from a specific region, you can use this data to organize shows and road tours, giving them a chance to see you live in action! This is a great way to grow. All the studies show that newsletters increase fan engagement. You can track what links are getting clicked, what are your fans interested in. It is a tool for turning people who like your music into fans.
Furthermore, owning the list provides a superb way to stay in touch with your fans.
Newsletters are very good for fan engagement. A musician knows that the fans are everything to him/her, therefore keeping in touch is surely a good way to converse with them. So if you have a mailing list, you are in control of your conversation with your fans. You can be able to remind him/her about the upcoming event in a nearby city, or about the cool new music you have. In short, once you have the mailing list, you can promote literally anything on your newsletter, with an assurance that it will get to your fans.
There are many other advantages of email marketing. As the popular saying goes, ‘seeing is believing.’ You will never know the sweet benefits unless you try it yourself. It will be great for your music career. Artglider, of course, has all the tools you need to start. It’s easy, just visit Artglider Mail Enginneer and sign up today.
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Artglider Mail Enginner – The best way to send email newsletters to your fans
